Web Page HTML/CSS Template
Webstyle produced NavBar
Webstyle produced NavBar
    ADVERTISING | BANNER ADS


 BANNER ADVERTISING

The most popular form of advertising on the Internet is currently banner advertising through web banner ads. 

Our websites host banners for advertising on almost all the pages of the network. These will appear as graphical elements in the Top Panel, in the Right Panel, in the Left Panel and in the Mid-Page Area of most web pages (including on the sub-domains) of our network. We call these AD SLOTS. Exceptionally, banner ads may also appear in the main header and footer areas of the web pages.

STATIC & DYNAMIC BANNER ADS

There are two major types of banner ads: static banner ads and dynamically rotated banner ads. Static banners do not change and they stay the same to every user for a particular ad slot, upon every page/browser reload. Dynamically rotated banners, on the other hand, can and do change to each user upon page/browser reload for an ad slot, such as this changing 468x60-pixel dynamic banner ad in the ad slot below (as an example):

Dynamically rotated banners are usually a more effective way of advertising. With dynamic web banner rotation, please note that we maintain a maximum limit for banner ads planned for each and every ad slot to only 10 banners (or 10% of inventory allotted each banner for an ad slot), and are able to advertise different banners to viewers; essentially, we are able to have multiple advertisers, or multiple banners for one advertiser, or any combination, for each particular ad slot. This means an advertiser can purchase 100% of inventory and have their banner as the only one (instead of 10) appearing in an ad slot for the purchased duration. This would seem to appear as if the ad slot features only one ad; in practice, though, there may as well be 10 identical ads being rotated for the ad slot or exactly only the one and no other running ads for the slot. Mathematically, this enables our network and the advertiser a variety of ways to combine, plan or schedule banners and also have a wide range of pricing.

AD SLOTS

The snapshot on the right is an example of a web page bearing different sizes of banners (or banner types) or where they will be displayed on the web page, in the ad slots. This is a general example to show which size banner ad (or banner type) is displayed in which ad slot or area of a web page. Note that the 468x60-pixel banner ad normally goes into the same top-panel slot displaying the 960x123-pixel ad, in the given example on the right; and also that the 120x600-pixel banner in the right-panel slot is interchangeable with the 160x600-pixel banner ad for that right-panel slot, depending on web page location. Since these different banner types can be displayed on a wide variety of pages in our network, we have set things for banners to rotate or appear only where they are wished to appear by their owners, either on the Portal Homepage and its main pages or on (any of) the sub-domains and their pages. Essentially, this enables the advertiser a wider variety of ad packages or banner plans from which to choose.

BANNER SIZES 960x123 px., 560x280 px., 468x60 px., 160x600 px. & 120x600 px.
INVENTORY Max. 10 Banners to be rotated per slot, or min. 10% inventory per banner.
FILE FORMATS *.txt, *.html, *.gif, *.png, *.jpg, *.mp3, *.swf, *.js, *.flv, *.wmv
SOURCE FILES SWF Compilations (Text, ActionScript or XML), *.fla, *.xfl, *.swd, *.mxml
FILE SIZE Each banner ad must not exceed 750KB in file size.

 

A BRIEF GRAPHICAL OVERVIEW OF WHERE BANNERS ARE DISPLAYED
  • 960x123 PIXELS: Top Panel Slot, Horizontal:

    This banner is 960x123 pixels or 960 pixels in width and 123 pixels in height. It may appear at any (or all) of the following locations, including their sub-directories, in our network:
      Portal Homepage
      Directory
  • 160x600 PIXELS: Right Panel Slot, Vertical:

    This banner is 160x600 pixels or 160 pixels in width and 600 pixels in height. It can appear at any the following location, including their sub-directories, in our network:
      Articles
      FAQ

 

   
  ADVERTISING HOME
ADVERTISERS  PUBLISHERS  BANNER ADS  TEXT ADS  PIXEL ADS  AD SIZES  AD PACKAGES  AD MARKETING
TERMS OF USE  PRIVACY POLICY  LEGAL POLICY  PAYMENTS POLICY CONTACT US